Let me help you craft your extraordinary life story.

Hi, I’m Craig Stanland.

I’m a Reinvention Architect, Mindset Coach, and Speaker. Way back when I was a nationally ranked power-lifter. And I’m the author of the best-seller, Blank Canvas, How I Reinvented My Life After Prison.

I spent the 1st half of my life chasing all the shoulds and supposed tos. I checked all the boxes I believed I had to check: Job title, money, status, and prestige.

But my life was empty. There was no purpose, meaning, or fulfillment.

I self-sabotaged in the biggest way I could by defrauding a tech giant. Losing everything along the way (including my will to live) and reinvented my life from scratch.

If you feel lost, stuck, or empty, if you’re tired of chasing, if you’re professionally successful but woefully unfulfilled, and if you’re ready to connect with your mission and life’s calling, I want to help you.

Why? Because I’ve been where you are, and it sucks. I want to share how I stopped chasing, so hopefully, you can start creating the life you’ve imagined.

My clients come to me because they’ve spent their 1st half chasing. The titles, the money, the status, and the materialism. And they realize none of those is filling the success-sized hole in their life, and they’re tired of asking, “Is this all there is?” My clients are often successful but stuck in their life and career, financially comfortable but woefully unfulfilled. They’re ready to stop chasing and start creating their 2nd half with purpose, meaning, and fulfillment. 

But they don’t know how to get there, so they come to me. 

I know what it takes to reinvent, and I can help you do the same.  

Your extraordinary second half awaits.

Hear from Craig

Craig is a regular contributor to a number of different blogs and publications, and he has been a guest on many different podcasts. To read and hear the latest from Craig, see the latest blog posts and our in the media section.

Blank Canvas Book

Craig published his story in Blank Canvas to remind people that no matter who they are, no matter how bad things look, they can rebuild their lives. You can hear more about Craig’s memoir and purchase Blank Canvas.

Chat with Craig

Craig is an experienced personal coach who can help you identify what an extraordinary life looks like for you and uncover the challenges holding you back from reinventing yourself.

Speaking Engagements

Craig takes audiences on his rollercoaster ride from corporate success to federal prison to living with mission and meaning.

The Latest from Craig

  • A Valuable Life Lesson Learned in a Lyric

    “This thorn in my side This thorn in my side is from the tree This thorn in my side is from the tree I’ve planted” “Bleeding Me,” Metallica  (inspired by Lord Byron) Here are 2 things about this song lyric: 1. This is one of the most underrated Metallica songs ever. …

    Continue Reading


  • Life Advice From Today for Me 12 Years Ago

    Dear Craig, I would say, “I hope this letter finds you well,” but I already know how it finds you. I know better than anyone else on the planet ever could.  How? Because I’m you, only 12 years in the future; we’re currently 50, with 51 approaching faster than we want in a…

    Continue Reading


  • I’m Still Learning How to Embrace My Impact

    On April 10th, 1996, Alice in Chains recorded a live album for MTV Unplugged. Not only was their performance one of the best in the Unplugged series, but some rock critics (Metal Hammer) also claim it to be the greatest live rock album ever recorded.  Alice in Chains didn’t lose their…

    Continue Reading


  • Finding Calm in the Rush: Slowing Down Life

    Yes, there are things to do. The list never ends. There are goals, and dreams and visions I want to create and live. And the shadow of my mortality grows longer with every day.  I feel the mounting pressure to finish everything before I can’t do anything again. I feel the…

    Continue Reading


  • Crafting A Meaningful Life Outside Of Work

    When I worked in corporate, I was trading 5 for 2. Life was all about the weekend. Which I’d spend chasing the next high at the bottom of a bottle and inside the magnetic strip of my Amex Platinum card.  My job had no meaning, and I didn’t like it, so…

    Continue Reading


  • 6 Simple Steps to Reinvent Your Career

    Your career isn’t (right now) going anywhere.  You need it to meet your family and financial obligations.  So the question becomes: How do you live a purpose-driven, meaningful, and fulfilling life when most of your time, energy, and attention is focused on a career that provides little or nothing of what…

    Continue Reading


  • How To Handle The Passing Of Time Gracefully

    There’s more sand on the bottom of the hourglass than on the top. The days before us are less than the days behind us.   We’re on the back nine. There are many ways to acknowledge we’re getting older and the mounting pressure we feel to create the lives we’ve always dreamed…

    Continue Reading


  • 5 Impactful Stoic Quotes That Will Shift Your Perspective

    Here’s a harsh reality you need to accept sooner rather than later: Your work environment isn’t going to magically change because you don’t like it. 🛑 Your boss will still be toxic. 🛑 Meetings are a waste of time. 🛑 Your peers will throw you under the bus to save their…

    Continue Reading


  • 7 Simple Pathways To Authenticity After 40

    “I’m not happy.” Many professionally and financially successful men struggle with admitting these three little words. They’ve checked all the boxes they’ve spent their lives pursuing, yet life is lacking. What used to make them happy doesn’t provide the same rush anymore. It’s confusing as all hell because they did everything…

    Continue Reading


  • Escape Midlife Mediocrity: How To Break Free Now

    As we enter the inflection point between the 1st half of our lives and the second half of our lives, a voice begins to call to us. The voice has been with us our entire lives, but we’ve diminished it to merely a whisper through the responsibilities of adulthood. With the…

    Continue Reading


As Seen On